Did you know that 60% of consumers find custom packaging to be the most important factor when deciding which product they would like to buy? That number goes even higher for millennials, with 80% saying it is very important. Unfortunately, only 6% of companies are truly excelling at creating a unique experience on their products. Which means more than 94% of businesses are missing out on a huge opportunity to increase sales and customer satisfaction. For businesses looking to stand out in this crowded marketplace, here are three ways your business can create an interactive custom packaging experience for your customers:
1. Use Technology To Engage Customers
With all of the amazing new technologies available today, it’s no wonder more and more companies are starting to use them when creating or planning packaging for their products. Most people love to play games and to be rewarded for their actions. This is where technology can come into play.
One way this can work is by including a quiz or game on the packaging that lets people interact with it and receive feedback as they go along. If you make your interactive custom packaging experience educational, it could also help people understand why your products are the best option for them. Yes, this may seem like something more suited for big businesses with bigger budgets, but easier and less expensive options do exist if you look around.
2. Use Custom Packaging To Sell The Experience
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3. Use Custom Packaging To Give A Sneak Peek
One last way that your business can create an interactive experience through custom packaging is by giving customers one glimpse of what’s inside while hiding another aspect of the product away. This creates suspense and intrigue which helps build new anticipation for whatever you have in mind. This tactic works well if the other aspects of your product are just as exciting or interesting, not so much if it really doesn’t matter whether people see them or not immediately.