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4 Mistakes to Avoid When Creating a Display Stand

Creating a display stand can be tricky. You want to make sure it’s attractive, eye-catching and informative. But you also need to consider the logistics of how your product will fit on the stand, how easy it is for customers to see what they’re looking at, and more.

We’ve compiled 4 mistakes that people often make when creating their own display stands so you don’t have to worry about making them yourself!

1. Not having enough information on the display stand to help your customer make a quick decision.

If customers are going to be touching or holding the product you’re selling, it’s important that they know what it is and how it will work for them before they decide if they want it or not. You need to create a display stand with detailed instructions and helpful images of exactly how your product works.

If you don’t have room for instructions or pictures, consider adding QR codes that will direct them to an online source where they can get more information about your product.

2. Choosing a design that does not showcase your product.

When creating a display stand, you want people to fall in love with your product and then to purchase your product. Often times, when people design a display, they think about the graphics, and forget that you need to also have enough physical product in your display. You want to make sure that you incorporate enough shelves or open spaces where people can easily see your product.

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3. Too much text with no images.

Create a display stand with lots of pictures showing exactly what your customer can expect from you… include things such as before and after shots so that they know how effective your product is.

For example, If you are selling makeup , it can be helpful to show them before and afters of people who have used it (with their permission) or photos taken in professional studios so that potential customers know what they can to expect from the product.

Or, another example is if you are selling a home cleaning company, you can show before and after photos so that people know that your company is effective, but also clearly show images of time scales so that potential customers know how long they need to use the products for them to be effective.

4. An overcomplicated design or too many colors.

If you want your display stand to get noticed then keep it simple – less is more! Too many colors just confuses people and makes it difficult for them to read (especially if English isn’t their first language) and too much text on the header just gives the person viewing it too much information in one go.

If you’re not confident in your design skills or just want a professional opinion, we’ll create an attractive display stand for you with all these considerations in mind. Just contact us today!