Retail holiday seasons are upon us. This is the season where shoppers flock to the stores to buy all of their family and friends those special gifts.
Retailers can prepare for the season by incorporating some key design elements into their packaging that will engage customers with a package that stands out on crowded shelves. By incorporating these 4 tips into your retail holiday packages you can make sure your products are getting noticed this season.
1. Holiday Colors
Christmas is an easy color to identify as ‘holiday’ but don’t forget about Hanukkah or Kwanzaa! These are also important holidays during the winter months so try to include them in packaging designs as well. Beyond Christmas colors there are other colors to consider when designing festive packaging that is still eye-catching and alluring to customers.
2. Keep It Simple
Keep designs simple! Holiday packaging does not need to be overly festive or detailed. The entire point is to get your products noticed, so while packaging should help grab their attention – you don’t want it to consume your product. Keep it simple with designs that focus more on background colors than adding too much detail in your holiday motifs. Remember: less is more !
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3. Play with Patterns and Textures
Add some texture and patterns into your retail holiday packages this year! Perhaps create a design utilizing metallic foil. There are many ways to use patterns and textures in order to add dimensionality without making your product or brand name difficult to read or see.
4. Get Creative!
This is the most important tip for crafting retail holiday packages that people will love! Make sure to think outside of the box with your box design. Don’t limit yourself by thinking too much “inside” the box. That said, it might be helpful to look at some previous year’s designs as inspiration.
At Atlas, our design team is here to help your business get holiday ready! We can help you come up with clever holiday packaging ideas and select a style that matches your brand.