Many companies use their packaging to promote their brand name. It is an effective and cost-efficient way of building your business’ profile; as you will be targeting a wider audience, rather than just those who know about your product before going to the store.
Building brand awareness can also have a positive effect on other aspects of your business – it helps customers remember your company for future purchases, and encourages them to pass on good word of mouth if they are satisfied with the services or products that they have received from you.
1.) Be Unique and Innovative
Most businesses are actively looking for ways in which they can set themselves apart from others in their industry. There’s no better place to start doing so than by designing unique labels and graphics on your packaging.
Hire a reputable graphic design company to develop unique packaging labels for your products and brand. This will work to differentiate you from the competition, while also elevating your product above others on the shelf. In order to effectively stand out, choose a color palette that is different than that used by other businesses in your field – but don’t go overboard as you still want your product to look professional and trustworthy. Consider using environmentally friendly or recycled materials when crafting your packaging too; this will help to further establish your business as an authority in the industry.
2.) Develop Your Brand Identity
Every successful company knows how important it is to have a cohesive brand identity . That extends beyond just creating a logo, however; it also involves fonts, color palette, brand tone, and overall look and feel. Creating your own unique packaging is a great way to help build a strong brand identity. Your customers will instantly recognize your product from the get-go; this can help you stand out above your competitors and leave a much stronger visual impression in their minds.
3.) Incorporate Testimonials
Many people would argue that the best advertising comes from word of mouth, and there’s just no doubt about it: nothing moves sales quite like positive customer reviews. However, implementing testimonials on your packaging isn’t the same as including them in promotional materials or advertisements – it gives them even more weight when they are presented directly on the product itself. Use short quotes (or one long quote broken up into smaller snippets) for maximum space usage on your packaging.
4.) Use Color Wisely
Color is one of the most powerful tools in your advertising arsenal, and packaging is no exception to this rule. Depending on the type of product you’re selling, you should pick out a color scheme that complements it and use it consistently throughout the design process. This way, potential customers will instantly recognize your brand as soon as they see it – and be drawn towards its unique look and feel.
5.) Don’t Be Afraid To Break Some Rules
Sure, some companies try to implement all these strategies at once with mixed results (we’ve seen plenty of examples where this happens), but if chosen well each individual technique can contribute to establishing an identity that sets you apart from your rivals in the industry and puts you ahead of the competition.
In fact, the most successful packaging designs in today’s market tell a cohesive story – be it with words or images. And even if you can’t back up your ideas with any research, some marketers believe that you can still create an effective and profitable design simply by trusting your instincts.
6.) Don’t Overlook The Small Details
When you’re designing attractive packaging to make people want to buy your product, remember that less is more . In other words, don’t clutter up your box with too much text or information: Keep it simple and leave out anything unnecessary.