So, you’ve spent a lot of time designing, developing, and creating your new product and who you’re going to market it to. You’ve survived all of the ups and downs (and costs) related to the manufacturing process of the product, the prototype has been finalized and you are eagerly awaiting the delivery so that you can go live with your website and start selling (and shipping) product!
How can you make your product shine versus all of the other boxes arriving on customer’s doorsteps every day? Pay attention to the following areas:
1. Shape
The first way to catch someone’s eye is to have a package with a unique shape.
2. Structural Design
Your box must be able to survive the rigors of UPS, FedEX and the Postal Service, so the style of your box for this specific distribution channel is very important.
3. Inserts
Depending on how fragile, or what materials your product is made of you might require additional materials inside the box to prevent damage, and/or to keep multiple items separated and organized for a professional presentation. These inserts can be made of corrugated, foam or other items.
4. Board Type
Kraft presents a greener, more earthy look, while White provides a cleaner approach and is a better background for certain types of artwork.
5. Graphics
We could have an entire blog topic on this area, but this is probably the most significant area where you can make your product/company/brand stand out! With litho laminated boxes, you can get the shiny, vibrant look of magazine quality artwork on your boxes!
6. Select a Great Packaging Company – like Atlas Packaging & Displays!
Considering all of these options in creating the perfect box for your product can be very challenging, so you need to choose someone who understands what your customers expect and who has the skills and experience to execute it for you in a timely fashion. That company is Atlas – please reach out to us directly at 305-688-5096 or www.atlaspackaginginc.com – to discuss your needs and how we can help you take your business to the next level!
Now, you’re all set to go start selling your product! Again, don’t hesitate to call us at 305-688-5096!