Author name: Brian Brooker

Did you know that 60% of consumers find custom packaging to be the most important factor when deciding which product they would like to buy? That number goes even higher for millennials, with 80% saying it is very important. Unfortunately, only 6% of companies are truly excelling at creating a unique experience on their products.

Retail holiday seasons are upon us. This is the season where shoppers flock to the stores to buy all of their family and friends those special gifts. Retailers can prepare for the season by incorporating some key design elements into their packaging that will engage customers with a package that stands out on crowded shelves.

“Contract packaging” is one of those jargon terms that gets thrown around a lot, but may not be completely understood by everyone. Put simply, contract packaging means handing your product over to another company to package and fulfill for you. There’s a little more to it than that, however, so we’ve outlined four key things

Have you ever wondered why custom packaging is becoming a hot trend lately? More and more companies have been implementing its use in order to give their product that extra edge from the competitors. In fact, according to recent studies, it is said that there are already more than half of all consumer products out

There are many advantages to choosing corrugated boxes for shipping. First off, they are strong. They can withstand rough handling by delivery companies. They not only can protect fragile items but also can be used in a creative way to display products that grab the customer’s attention. Here are five benefits to using corrugated packaging:

Many companies use their packaging to promote their brand name. It is an effective and cost-efficient way of building your business’ profile; as you will be targeting a wider audience, rather than just those who know about your product before going to the store. Building brand awareness can also have a positive effect on other

1. You mean fulfillment services run the shipping, handling, and fulfillment part of my business?  Yes! The shipping and handling aspect of a business can be very daunting to some, especially when you are starting out. Not only do you have to worry about selling a product, you also have to figure out logistically how

Creating a display stand can be tricky. You want to make sure it’s attractive, eye-catching and informative. But you also need to consider the logistics of how your product will fit on the stand, how easy it is for customers to see what they’re looking at, and more. We’ve compiled 4 mistakes that people often