Why Folding Cartons Are a Complete Game-Changer
If you’re considering custom packaging solutions for your product, folding cartons are a fantastic option. Lightweight, durable, cost-effective, and designer-friendly–folding cartons are a top choice for brands seeking a shipping solution with great shelf appeal. From food brands to beverage companies and beyond, retailers are choosing folding cartons to stand out from the competition.
On top of design and cost benefits, it’s also a more sustainable form of packaging. Folding cartons meet the demands of eco-friendly brands, without sacrificing look and feel. With vibrant graphics and customizable shapes and sizes, let folding cartons be your secret weapon for capturing consumer attention and driving sales.
In this guide, we’ll introduce you to some of the folding carton options and their unique benefits. But first, an answer to the most basic question.
What Are Folding Cartons, Exactly?
Simply, folding cartons are paperboard boxes designed to package and protect products. They’re designed to be visually appealing, lightweight, and protective all at once.
Additionally, folding cartons allow for a wide range of complex printing techniques, including spot UV, foil stamping, soft touch, and matte printing. The adaptability of folding cartons is what makes this form of specialty packaging so popular.
The benefits of using folding cartons for your brand can be broken down into four main elements.
1. Folding Carton Benefit: Visual Appeal
Think of your packaging as a miniature billboard, ready to communicate your product’s benefits and appeal visually. Folding cartons give your brand a canvas for eye-catching designs using high-quality printing options from Atlas Packaging. Some brands opt to go with windowed cartons that add a layer of transparency, allowing customers to see the product before making a purchase.
2. Folding Carton Benefit: Lightweight and Cost-Effective
Folding cartons are an extremely lightweight form of custom packaging, meaning reduced shipping costs for your brand. This can be achieved without compromising on durability for most products–only a handful of brands will find that they need a more customizable protective packaging solution. When you choose folding cartons for your product, you’ll reap the benefits of lightweight packaging.
3. Folding Carton Benefit: Eco-Friendly and Sustainable
Made from recyclable and biodegradable materials, folding cartons align with the values of today’s eco-conscious consumers. Sustainable packaging reduces your environmental footprint while also telling a story to your customers–a story that communicates your values and demonstrates your commitment to sustainability. That’s a win-win.
4. Folding Carton Benefit: Customizable Packaging
From food products to cosmetic goods, folding cartons present brands with a ton of options. Auto-bottom carton boxes work well for heavier products and are still very quick to assemble for faster pack-out. Packaging can be made into custom shapes and finishes as well, allowing for options that stand out on shelves.
Tips for Designing Folding Cartons to Elevate Your Product
Designing folding cartons that stand out begins with eye-catching graphics and typography (which should be bold while also matching your branding guidelines). Vibrant colors, high-quality printing, and expert finishes can grab shopper’s attention and entice them to make a purchase.
For an extra edge, consider incorporating functional features like clear windows and resealable tops, which add to the convenience factor. Custom shapes can also help differentiate your product on the shelf. Our team at Atlas is happy to work with you on custom solutions that give your brand a premium look and feel.
It’s all about building a memorable experience for your customers.
Brands Using Folding Cartons to Stand Out: Examples
Thousands of brands use folding cartons to get their products shipped to and seen by consumers. Here are a few of our favorite examples.
1. Nestle Turtles
The holiday season is a busy time of year for many food products, especially sweet treats aiming to get into stocking stuffers. Nestle Turtles use folding cartons to store their individually wrapped candies, going with a bright design that stands out on product shelves. We love the bold orange and blue color choices, and the lightweight packaging cuts down on shipping costs compared to some of the tin canisters the brand deploys for other products.
2. Danish Granola Company
The Danish Granola Company’s customers care about what they put in their bodies–which is why the product itself is organic, gluten-free, and contains 40% nuts and seeds. Their audience also cares about sustainability, which is why the company opted for a folding carton packaging solution. It looks great, it’s good for you, and it’s good for the environment.
3. eva+avo
As you would imagine, eva+avo’s beauty products all include avocado in their formula. What’s great about this folding carton product is that you don’t have to imagine. The brand displays real images of avocados right on the packaging, increasing transparency and making sure nothing is lost in translation.
Transform Your Product’s Shelf Appeal with Folding Cartons
As we’ve highlighted above, folding cartons offer a powerful combination of durability, sustainability, and customization. They’re an ideal choice for any brand looking to enhance its shelf appeal, meeting the demands of modern consumers while also protecting your products.
Atlas Packaging specializes in creating custom folding cartons that elevate your brand and help increase sales. If you’re ready to take your packaging to the next level, contact us today to explore our innovative folding carton solutions.