In-store shopping hasn’t disappeared. But grabbing attention has gotten harder. Shoppers move fast. You have seconds to stand out. Custom POP Displays at the point of purchase will help you do just that.

Point-of-purchase displays put your product directly in the customer’s path. Whether it’s in the aisle, at the checkout, or near a seasonal endcap, a well-placed corrugated display can drive impulse buys, improve visibility, and support product launches.

But not all POP displays are created equal. And not all vendors know how to make them work for your brand.

If you’re looking to buy custom POP displays in the USA, here’s what to know before you place an order.

Why Buy Custom POP Displays in the USA?

Many companies turn to overseas manufacturers to cut costs. But what you save upfront can create bigger problems later. Long lead times, quality concerns, and language barriers can all get in the way of a smooth project.

Buying POP displays in the USA gives you faster turnaround times and better control over your order. Domestic manufacturers make it easier to collaborate on designs, catch issues early, and communicate clearly at every stage. You’ll spend less time managing delays and more time getting your displays into stores.

You also reduce shipping costs and avoid international freight headaches. U.S.-based production means you’re not waiting weeks for containers to clear customs. If you’re working on a tight schedule—or need flexibility as your needs change—local production matters.

When you buy in the USA, you also gain peace of mind. American vendors tend to follow consistent safety and quality standards, and are often more familiar with retailer requirements. That means fewer surprises during display rollout.

What to Look for in a POP Display Vendor

Not all packaging vendors offer the same level of service or capability. The right partner will guide you through design, prototyping, production, and delivery without cutting corners or leaving you in the dark.

Look for a vendor who offers in-house structural design and prototyping. This helps ensure your displays will hold up in-store and perform the way you expect. It also allows for quick adjustments if your specs or branding evolve.

Ask whether they’ve worked with major retailers and know their shelf guidelines. Understanding display requirements like height, footprint, and pallet configurations is essential for in-store compliance. Without that knowledge, even a great-looking display can fall flat.

Find out what kind of printing capabilities they offer. Can they match your branding? Do they offer digital or litho-lam print? Do they have experience with retail-ready displays for high-volume rollouts? These answers matter when it’s your product and your brand on the line.

Finally, choose a vendor that offers short-run options if you’re testing a product or launching in a limited region. Flexibility is important—especially for seasonal or promotional displays.

Understanding Custom POP Display Types

There’s no one-size-fits-all when it comes to POP displays. Each display type serves a specific purpose depending on where it’s placed and what it’s selling.

Floor displays are the most versatile. These standalone units are placed in high-traffic areas like store aisles or entrances. They can be used to highlight new products, drive promotions, or increase visibility for underperforming SKUs. Their size allows for impactful graphics and generous product capacity.

Counter displays are smaller and designed for checkout zones or service counters. They work well for impulse items such as snacks, cosmetics, or tech accessories. Because space is limited, every design choice matters—from product arrangement to branding and messaging.

Pallet displays are used in large retailers and warehouse clubs. These are designed to be placed directly on the sales floor with minimal handling. They’re built for volume and visibility. If you’re launching a national campaign or selling in big-box stores, this is likely your go-to option.

Your product size, packaging, and target retailer all influence the type of display you need. A good vendor will walk you through those decisions.

Materials and Printing in POP Displays in the USA

Most custom POP displays use corrugated cardboard. It’s lightweight, strong, and recyclable. But there’s a wide range in quality and finish.

Some displays use single-wall corrugate for lightweight items. Others rely on double-wall or coated options for added strength and moisture resistance. If your display needs to last longer or carry heavy products, material choice becomes even more important.

Printing also makes a difference. Litho-laminate allows for high-resolution branding, while digital print offers flexibility for smaller runs or variable graphics. Your vendor should help you weigh the trade-offs based on cost, timeline, and visual impact.

Ask about ink compatibility and finishes. Do you want a matte or gloss look? Will your colors stay vibrant under store lighting? Are there requirements for food safety or environmental certifications? The answers can affect both cost and performance.

How the Process Works

Buying custom POP displays in the USA isn’t instant, but the process is more predictable than working overseas.

You’ll start with discovery. Share your product size, shipping needs, and in-store goals. From there, a designer will develop a concept and prototype that fits your requirements. You’ll get a physical sample to test for stability, branding, and fit.

Once you approve the prototype, your vendor will finalize production. This includes printing, die-cutting, folding, and packing. Depending on quantity and complexity, production can take several weeks. 

If you’re on a tight schedule, make sure your vendor can meet your deadlines. Domestic production gives you a better shot at hitting your targets, especially if you need quick changes mid-stream.

Atlas Packaging Creates Custom POP Displays in the USA

At Atlas Packaging, we specialize in U.S.-made custom POP displays built to perform. We partner with retailers, product manufacturers, and CPG brands to deliver high-quality displays that actually drive sales.

We walk you through every step of the process—from idea to final shipment—so you’re never guessing what comes next. Whether you’re launching a regional test or a national campaign, we design displays that fit your product, your timeline, and your budget.

Our facility in Miami, Florida, helps ensure fast lead times, flexible production, and clear communication throughout your project.

Looking for a reliable U.S. partner for your POP displays? Let’s talk. We’re here to help you build displays that move product.